Founded by Manas Gupta, Srikumar Nair, and Nitesh Jindal, part of the original Blinkit leadership team, the AI-backed platform specialises in helping consumer brands in revenue management by automating data and decision-making processes. Its AI platform claims to help brands scale by identifying revenue leaks, demand gaps and high-growth micro-markets.
The startup, which came out of its beta mode nine months ago, said it has since onboarded 200 brands, including Tata Consumer, Johnson & Johnson and Nivea, and achieved $2 million in annual recurring revenue (ARR). The company said it is also working with brands across Middle East and North Africa, and Latin America regions.
With the new capital, GobbleCube plans to deepen its AI capabilities, expand platform coverage, and accelerate its global go-to-market motion.
“What we are seeing is an evolution of commerce, how it is becoming more and more hyperlocal. This is where the opportunity lies for us: in enabling brands to engage consumers with precision and relevance at scale,” cofounder and CEO Manas Gupta told ET. “This isn’t just a marketing challenge; it’s a big-data problem that demands AI-first, productised solutions,” he added.
GobbleCube’s AI engine helps brands predict and influence their future plans. It analyses “billions of local data points” to identify actions in areas like digital shelf visibility, pricing, and planning. This now includes performance marketing, allowing brands to shift from reactive decision-making to growth driven by clear intent.
The startup raised a seed round in 2024 of $1.9 million led by Kae Capital.
“E-commerce and q-commerce are becoming increasingly complex, with brands needing to win at a hyperlocal and platform-specific level across marketplaces like Blinkit, Zepto, and Instamart. GobbleCube gives them the real-time visibility and intelligence needed to drive growth and revenue outcomes,” said Kitty Agarwal, partner at InfoEdge Ventures.
