Image for AI’s power drive is fuelling a green boomTIL Creatives
Hyperscale data centres are guzzling electricity and water at an alarming rate. For one, Google’s sustainability report showed that its electricity use went up 27% in 2024 to 32 Terawatt-hours. Barclays says that hyperscalers Google, Microsoft and Meta are on track for their 7th consecutive year of 25% growth in power demand. Their Scope 3 emissions have also risen 23%-100% from the 2019 baseline. But this has also translated into a clean energy drive.