The ongoing spat between US President Donald Trump and billionaire Elon Musk has been dominating global headlines, sparking a flurry of opinions, memes, and viral posts online. Naturally, Amul — known for its witty takes on trending topics — decided to join the fun with its signature humour.
Their latest topical features a cartoon of Trump sitting at his Oval Office desk at the White House, while Tesla CEO Musk stands beside him, arms folded, both wearing deadpan expressions. True to form, Amul’s punchline is a clever play on words: “What goes up Musk come down.” Beneath it, the tagline reads, “Amul. The X Factor,” — a double entendre referencing both Musk’s social media platform X and his aerospace venture SpaceX, both frequently mentioned amid the controversy.
Sharing the ad on social media, Amul captioned it: “#Amul Topical: President of USA and billionaire/Tesla owner have a feud!”
See the post:
The post instantly took off, drawing thousands of reactions, comments, and shares. “How can Amul be so creative in every post!! Just love the way you play with the words!” a fan wrote. Another added, “I forgot that Duolingo, Red Bull n AMUL hav the craziest marketing… love that it hasn’t gone to the woke class like Jaguar. Keep up the great work.”
Adding to the fun, one user joked, “Elon didn’t butter him well,” while someone else chimed in with, “Ye company band krake manega (This company will get itself shut down).”
Amul has been on a roll lately. Not long ago, they paid tribute to Mission: Impossible with a hilarious post featuring Tom Cruise dangling from a helicopter — except, in true Amul style, he’s nonchalantly holding a slice of buttered toast. The caption? “Better Ethan the rest!” with a cheeky follow-up: “Impossibly tasty.”
Clearly, when it comes to mixing current affairs with creamy puns, nobody does it like Amul.
