Fertility startup Luma Fertility raises $4 million from Peak XV’s Surge fund, others

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Mumbai-based fertility-tech startup Luma Fertility has raised $4 million in a round led by Peak XV’s Surge platform, which provides seed funding to startups.

The round also saw Ameera Shah, executive chairperson of diagnostic company Metropolis Healthcare, and Vijay Taparia, chairman of venture capital firm B2V Ventures, participate.

Luma Fertility will use the funds to open more full-stack fertility clinics in Mumbai and expand to other cities over the next two years.

“From my own experience and after speaking to hundreds of women, it became clear that fertility care in India is broken. It’s optimised for systems, not people. At Luma, we’ve rebuilt it from the ground up—designed entirely around the patient,” said Neha K Motwani, the startup’s founder, in a prepared statement. Motwani had earlier built fitness marketplace Fitternity, which was acquired by Cure.fit in 2021.

Currently, the company has a 6,000 sq ft flagship clinic located in Mumbai’s Bandra West. The clinic offers services such as in-vitro fertilisation (IVF), egg and embryo freezing, fertility assessments, and pre-conception consultations. It also has an AI-enabled tool, LumaAI, to assist patients.

“Fertility care in India is at an inflection point. Demand is growing rapidly, but the system is deeply fragmented and outdated,” Metropolis Healthcare’s Shah said in a statement.

B2V Ventures’ Taparia, added, “Having backed Neha in her earlier venture, I’ve seen firsthand her ability to build with conviction and scale with integrity. Moreover, there is a clear need for consumer-first healthcare in India, especially in single-specialty verticals like fertility.”

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