Here is a timeline of the key events in Good Glamm’s ongoing crisis:
2021: MyGlamm rebrands as The Good Glamm Group, transitioning into a house-of-brands platform. Around this time, it also acquired Priyanka Gill’s POPxo and Naiyya Saggi’s Babychakra.
March 2024: Good Glamm raises $30 million in a flat round from existing investors, including Warburg Pincus, Prosus Ventures, Bessemer, and Accel, aimed at meeting working capital requirements.
January 2025: Representatives from investors Accel, Prosus Ventures, and Bessemer Venture Partners resign from the board.
February 2025: The company sells feminine hygiene brand Sirona back to its original founders for about Rs 150 crore, well below the Rs 450 crore it paid earlier.
It also offloaded ScoopWhoop, a digital media firm, to meme marketing agency WLDD for around Rs 18-20 crore, a fraction of its 2021 acquisition cost of Rs 100 crore.
April 2025: ET reported that the company was in talks to sell its media and talent arm MissMalini Entertainment, to marketing agency Creativefuel.
June 2025: The company fails to pay salaries for two consecutive months due to a cash crunch. Full and final settlements for existing employees also remain pending.
The company shut its Vasant Kunj office in New Delhi earlier this year, briefly moved operations to Greater Kailash, and has now shifted to a remote-work model.
Key leadership exits:
- Sukhleen Aneja, CEO of The Good Brands (D2C vertical), joins Nykaa.
- Priyanka Gill becomes a venture partner at Kalaari Capital and later launches lab-grown diamond brand Coluxe.
- Naiyya Saggi starts a new consumer electronics venture.
