The round also saw participation from existing investors such as Incofin India Progress Fund, Rajasthan Gum Pvt. Ltd. and Shree Ram India Gums Ltd.
According to cofounder and chief executive Prithwi Singh, 70% of the funding round comprised primary capital, while the remaining was secondary funds.
The capital will be used for brand building, geographical expansion, introduction of new clean-label food products and setting up manufacturing facilities.
“We’ll also be entering international markets, targeting regions like Europe, the Middle East and the US,” Singh told ET. “The international market’s demand for Indian products is also increasing, but at the same time, these products need to meet very high quality standards. I believe we are well-positioned to deliver on that, and we want to capture this opportunity.”
Founded in 2017, the company operates in the staples category, offering a wide range of preservative-free food products including batters, spices, chutneys, millet-based staples, makhana, dry fruits and rice. It claims that its products are developed through traditional stone-ground processes.
According to Singh, Khetika sources directly from farmers in 14 states across India, including Rajasthan, Gujarat, Punjab, Haryana, Andhra Pradesh and Bihar. It currently has four manufacturing facilities in the country.
The company offers its products across all major ecommerce and quick commerce platforms. It also uses its own distribution network, SuperZop, to supply products to traditional kirana stores.
“These quick commerce channels contribute around 25% to the company’s sales today and are the fastest growing for us,” Singh said, adding that the majority still comes from kirana stores.
ET had earlier reported that increasing consumer awareness in India, higher disposable incomes and expansion of quick commerce were driving growth for health-focused food brands.
The company generated a revenue of around Rs 147 crore in 2024-25, up from Rs 160 crore in the previous financial year.
“We want to take the company to a turnover of Rs 2,000 crore in the next three years. The growth will come from channel expansion, product launches and investments in brand awareness,” Singh said.
Commenting on the investment, Adithya Bharadwaj, principal, Anicut Capital said, “Indian households increasingly demand clean-label, health-focused foods that deliver on nutrition and transparency—precisely what Khetika provides.”
